Search Engine Optimization
SEO (search engine optimization) is a form of internet marketing, through this you can increase the traffic of you site.
When some one searches through search engine, the search engine displays the result along with some paid website. These web sites pay the search engine on per click. SEO will help you to bring your site to higher position without paying. Search engine optimization is a part of marketing your site, for this you have to make some changes in the code of site, and it is very effective if you focus on SEO in the beginning. Search engine placement is the first step towards the SEO. It means to get your site listed in search engine list.

Basic Of SEO
Following are some points which help you to improve search engine ranking of your site. Top ten internet search engines works on these techniques.

• Firstly design you web site properly using heading tags, and your web site title includes the basic keywords.
  
• Always use different page title for each page, and always includes the keywords.
  
• The content of the page should also have key words.
  
• The text of your site can be easily readable and focused on your material.
  
• Use text links, this will increase the page rank.
  
• Do add the sitemap; this will help the search engine spider to understand.
  
• The navigation of the site is quiet easy, just like as a departmental store.
  
• The keywords in the site, try to keep in anchor text.
  
• Exchange your links with other related sites
  
• Add good contents to your site, so that people can come back on your site.
  
• Always update your site.

After following these points you can get a good search engine position.

SEO Deadly Sins
Following are some points, if you do this then it is sure that your site will get a very low search engine ranks. Avoid these SEO deadly sins.

The titles of the site have very high importance. If your site title does not contain any keywords then this will be a cause to demote your site. This is like you open a store and close its doors. No one can nock on your door, if wants to buy some thing. People will move forward to open door store. The search engine works like this.
The search engine spider searches the text on your site not the images or flash animation on your sites. Try to keep good and useful contents on your site. People do not have much time to see your graphics; they come here only for searching good and useful information. In the ALT tag of images writes down the description about the image. This will do some thing better for your site.
Make menu as simple as you can, this will help the search engine spider to navigate your site easily. Try to design your menu system using textual links and CSS (cascading style sheet). If it is necessary to use a complicated menu then design your sitemap that can be easily accessible from your main page. If the spider does not under stand clearly your menu system then spider goes through your sitemap for searching your site.

If one have not sufficient time or skills to do these then a search engine optimization company which offers complete search engine optimization services. There are a lot of companies all over the world doing search engine marketing.